Last Updated:

How to Start Cereals Business in Kenya

Vincent Nyoike
Vincent Nyoike Kenyan SMEs

Cereals business in Kenya is a profitable venture with a ready market. Food-related businesses rarely lack customers, even during tough economic times. Starting cereals business is not expensive since you can start small and expand your business. This is what you need to get started with the cereals business in Kenya.

Research the Market

You need to find a good place to set up your cereals and produce business in Kenya. Also, identify fast-moving cereals and produce in the market. Get to know potential customers for your business. Among them include boarding schools, hotels, maize millers and households. See what works best for you.

Read also: Why cereals produce business is a good venture. 

Identify a Business Location

It is best that you set up your business in a busy location or fast-growing towns like Mwiki, Kenol, Mtwapa and Ruai. You can get business stalls in such areas at relatively low prices. Also, in such areas, people depend highly on cereals produce for livelihood, creating a demand for cereals. 

Read also: How to start fresh juice blending business.

Identify Cereals Produce Suppliers

You need to find reliable cereals produce suppliers. You need to have various cereals like beans, maize, rice, wheat, sorghum, millet, green grams, and flour. Among the varieties include:

  • Rice: Basmati, Pure Pishori, Pakistan, Sindano and Brown Mwea
  • Beans: Yellow beans, Gituru, Wairimu, Nyayo, Rosecoco, Mwitemania
  • Green Grams: Ordinary, Makueni

If you are in Nairobi or its surroundings, a good place to source cereals is Nyamakima. If you near rural areas, you can source produce from local farmers. Those near Mwea can source most of the produce there at wholesale prices.

When getting cereals and produce supply, you need to be very cautious. Make sure that grains are well dried, failure to which they will spoil.

Read also: How to start a hardware business in Kenya. 

Acquire Business Licenses

You need business permits and licenses to get authorization to operate cereals produce business in Kenya. You need a single business permit to run cereals and produce business.

The permit costs around Ksh 10,000 every year and you can get it from county government offices. However, the prices vary from one county to the other.

Cereals Produce Business Startup Costs

To start small cereals and produce business, you need to invest Ksh 20,000. The best practice is to start small and increase your stock as the demand grows. Also, with large stock, the produce can quickly get spoilt before your business gets customers.


Storing cereals produce stock is essential. You need to have a storage facility that is near your cereals shop. Also, avoid storing grains on the floor. It is likely they will absorb moisture from the floor. You should get a carpenter who can make for your strong stands to support up to 10 sacks of cereals.

Make sure that all the cereals are dry before storing them. When you get supplies from suppliers, from time to time, make sure to dry them. Also, put in place measures to keep away rodents like rats that can eat significant stock.

Read also: How to start tents and chairs leasing business. 

Is Cereals Produce Business Profitable in Kenya?

Absolutely. Cereals produce business is one venture that is less affected by economic hardships since food is essential and people have to eat. However, your business location can determine how much profits you can make. Generally, cereals business makes 25% profit of the total sales. This means that the higher sales you make, the higher the profits.