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How to Start Fresh Juice Business in Kenya

Vincent Nyoike
Vincent Nyoike Kenyan SMEs

Blending fresh juice business in Kenya is one of the most lucrative businesses to start in Kenya. The business does not require huge startup capital. If you have blending skills and excellent supply of fruits, you can get started. Luckily, the market is not saturated and meaning the competition is less.

This article will provide you with startup details like costs and how you can market your business.

Research the Market

You must study the market to locate a suitable place for your fresh juice business. You also need to identify fruits that people love most and where to source them. Also, identify fruit blending equipment you require for the business. 

Read also: How to start a cereals produce business. 

Identify Fresh Juice Business Location

A fresh fruit blending business is best suited for fast-growing areas and near institutions like schools, banking halls, churches, etc. Also, the business does well near bus stops. Get a place with high foot traffic. It is likely to get offices and institutions that can make supply orders for their employees during tea breaks. 

Equipment for a Fresh Juice Business in Kenya

To start fresh juice blending business in Kenya, you need the following equipment. 

  • Commercial blender – Ksh 7,500
  • Vegetable peeler – Ksh 2,500
  • Juicer – Ksh 5,000
  • Fridge – Ksh 15,000
  • Juice dispenser – Ksh 9,000

If you are just starting and you have limited capital, you do not require all these equipment. You can start with the essentials like a blender and juicer and purchase the rest as your business grows.

Read also: How to start a fast food business. 

Cost of Starting Fresh Juice Business in Kenya

You can start a fresh juice blending business with as little capital as Ksh 20,000. However, startup costs depend on the size of the business and its location. The following is a fruit parlor capital breakdown.

  • Equipment – Ksh 8,000
  • Business permit – Ksh 8,000
  • Furniture – Ksh 5,000
  • Rent – Ksh 10,000

Secure Necessary Business Licenses

To start a fruit parlor in Kenya, you need a set of business permits. You need to comply with health and food hygiene regulations. These are the licenses that you need.

  • Single Business Permit. You can get a single business permit from the county government offices. The cost varies from one county to the other. The price range is between Ksh 6,000 and Ksh 10,000 every year.
  • Food Hygiene License. To get the food hygiene license, health officials need to visit your business premises for inspection. When applying for the license, you must indicate your business location so that health officials can visit for inspection. For small businesses, licenses cost between ksh 500 and Ksh 2,000. 


For small orders, you can package juices in disposable cups with lids and straws. For large orders, you can get jerry cans for packaging. The quantity of orders will help you know the packaging materials to use.

Read also: How to start chapati business in Kenya.

Fruits Supply

It would help if you had an adequate supply of a variety of fruits. You should buy fruits wholesale. Sometimes it is also best to purchase unripe fruits to avoid fruits from going bad. Unripe fruits are cheaper compared to ripe ones. If there is a fruit farmer near your business, you can source fruits from him.

Read also: How to start tents and chair leasing business in Kenya.

The following are some fruits you can use for blending juices.

  • Bananas
  • Avocado
  • Passion fruits
  • Mangoes
  • Thorn melon
  • Pineapple
  • Watermelon
  • Pawpaw
  • Oranges
  • Apples


Marketing is an essential aspect of any business. You need to promote your fruit parlor business and let potential customers know you are selling fruit juices. You can place posters and also give business cards to your customers.

Final Word

To start and succeed in fresh juice business in Kenya, you need to know how to blend fruit juices. Make sure that your fruit parlor is clean and neat. Customers get impressed with business cleanliness. They will be visiting your premises and can refer their friends to your business.