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How to Start a Juice Business in Kenya

Blending fresh juice business in Kenya is one of the most lucrative businesses to start in Kenya. The business does not require huge startup capital. If you have blending skills and excellent supply of fruits, you can get started. Luckily, the market is not saturated and meaning the competition is less. In this article, I will show you how to start a fruit juice business in Kenya. 

Research the Market

You must study the market to locate a suitable place for your fresh juice business. You also need to identify fruits that people love most and where to source them. Also, identify fruit blending equipment you require for the business. 

Write a Fruit Juice Business Plan

You need to plan your business well before launching one. A business plan helps you put your ideas on paper before implementing them. A good fruit juice business plan should have the following: 

  • Startup costs 
  • Business location 
  • Type of fruit juices to sell 
  • Target market 

Identify Fresh Juice Business Location

A fresh fruit blending business is best suited for fast-growing areas and near institutions like schools, banking halls, churches, etc. Also, the business does well near bus stops. Get a place with high foot traffic. It is likely to get offices and institutions that can make supply orders for their employees during tea breaks. 

Also read: How to start a fast food business. 

Equipment for a Fresh Juice Business in Kenya

To start fresh juice blending business in Kenya, you need the following equipment. 

  • Commercial blender - Ksh 7,500
  • Vegetable peeler - Ksh 2,500
  • Juicer - Ksh 5,000
  • Fridge - Ksh 15,000
  • Juice dispenser - Ksh 9,000

If you are just starting and you have limited capital, you do not require all these equipment. You can start with the essentials like a blender and juicer and purchase the rest as your business grows.

The Cost of Starting a Fruit Vending Business in Kenya 

You can start a fresh juice blending business with as little capital as Ksh 20,000. However, startup costs depend on the size of the business and its location. The following is a fruit parlor capital breakdown.

  • Equipment – Ksh 8,000
  • Business permit – Ksh 8,000
  • Furniture – Ksh 5,000
  • Rent – Ksh 10,000

Secure Necessary Business Licenses

To start a fruit parlor in Kenya, you need a set of business permits. You need to comply with health and food hygiene regulations. These are the licenses that you need.

  • Single Business Permit. You can get a single business permit from the county government offices. The cost varies from one county to the other. The price range is between Ksh 6,000 and Ksh 10,000 every year.
  • Food Hygiene License. To get the food hygiene license, health officials need to visit your business premises for inspection. When applying for the license, you must indicate your business location so that health officials can visit for inspection. For small businesses, licenses cost between ksh 500 and Ksh 2,000.

Package Your Fruit Juice

First, you need how to make fruit juice for business. Once the juice is ready, you can package it well in containers. For small orders, you can package juices in disposable cups with lids and straws. For large orders, you can get jerry cans for packaging. The quantity of orders will help you know the packaging materials to use.

Read also: Profitable fruit business ideas to start. 

Identify Adequate Fruits Supply

It would help if you had an adequate supply of a variety of fruits. You should buy fruits wholesale. Sometimes it is also best to purchase unripe fruits to avoid fruits from going bad. Unripe fruits are cheaper compared to ripe ones. If there is a fruit farmer near your business, you can source fruits from him.

The following are some fruits you can use for blending juices.

  • Bananas
  • Avocado
  • Passion fruits
  • Mangoes
  • Thorn melon
  • Pineapple
  • Watermelon
  • Pawpaw
  • Oranges
  • Apples

Market your Fruit Juice Business in Kenya 

Marketing is an essential aspect of any business. You need to promote your fruit parlor business and let potential customers know you are selling fruit juices. You can place posters or give business cards to your customers.

Is Fruit Juice Business Profitable in Kenya? 

 Yes. A fruit juice is a profitable venture in Kenya if you get a good business location with large number of customers. Starting a juice business in Kenya will require you to aggressively market your business, especially if you are just starting. To make it in the business, ensure high levels of cleanliness in your business and also strive to offer best customer service. 

Read also: How to start fruits business in Kenya.

Summary of How to Start a Juice Business in Kenya

To start and succeed in fresh juice business in Kenya, you need to know how to blend fruit juices. Make sure that your fruit parlor is clean and neat. Customers get impressed with business cleanliness. They will be visiting your premises and can refer their friends to your business.

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