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Video Marketing Ideas for Small Businesses

Vincent Nyoike
Vincent Nyoike Marketing

Any business owner would agree that marketing is essential to their success. But what are some of the best ways to market your business? You can invest in building a website, distributing pamphlets, and advertising online. But is there something else that ensures that your business reaches a big audience? 

One fun and popular option is video marketing. Are you looking for ways to grow your business to a level outside your locality? If so, video marketing may be the best option. In this article, we are going to discuss video marketing ideas for small businesses. 

On the Internet

Video marketing is an excellent way to grow your small business, especially if you have limited funds. With the internet being so accessible and uploading videos so easy, this can really help expand what would otherwise be a daunting task. 

With videos being so popular, it's no wonder that many marketers are finding excellent ROI. The latest Wyzowl survey showed that businesses using this form of marketing are 86% ahead of time and continue to invest in their efforts for years.

Almost 72% of the audience nowadays prefer watching a promotional clip rather than reading a text or a post alone. They are more likely to buy what you're selling after seeing it play out on screen. 

So whether your goal might be increasing brand awareness or generating leads via social media channels like Instagram Stories, video marketing is one of the best techniques to get it out there.

With the help of a promo video maker, you introduce and showcase the product you offer in an engaging manner. It helps you get more traffic to your business/company website and keep your audiences engaged.

Why should small businesses create videos?

Video marketing is one of the most effective ways for small business owners to stand out from their competitors. In the current scenario, videos are super beneficial to small businesses. Here are some basic benefits of using a video for your small businesses:

  • Videos can create brand awareness for your business.
  • Videos can increase traffic to your business and thus, further increase sales.
  • Videos help you build trust with your customers and the general public.
  • They help create and grow your online presence, something that is important in this day and age.

The best part about video marketing is that it can be done on any budget. Getting started with making videos doesn't have to cost you an arm or leg, so small businesses don't need to allocate a lot of budget for it.

Read also: Sales and marketing strategies for small businesses. 

Video Ideas for Small Businesses

Creativity is the key when you are looking for ideas on how to film your videos. There's no limit as long as they meet the needs of what the business wants to sell. Different styles will serve different purposes, depending entirely upon personal preference. 

Here is a list of six video types that any small business can create for their businesses to grow:

1. Introductory Videos

Introductory videos are an excellent way to get your business noticed. This type of video is perfect for small businesses because it allows you the opportunity not only to introduce yourself and company goals but also to showcase values that will resonate with potential customers or clients right away. If done correctly, you can use this as your entry ticket to any industry. It might take time to become popular but it is a good start.

2. Explainer Videos

When people search for information on the internet, they most often look for videos to find help. That is why explainer videos are so popular. It is one of those shortcuts that can get you huge traffic and earn your customer's trust in just minutes.

For example, a tutorial video explaining how to use products, their benefits, to customers could also cover the problems it solves and other general information.

3. Testimonial Videos

Video testimonials are considered the new black and white ads. They are effective when it comes to building brand trust. A lot of consumers prefer getting insights about the products/services before buying. Having video reviews by customers who have already tried your products would give new, potential customers an idea about what exactly it is that you sell.

4. Behind-the-scenes videos

Companies have to show off their humanity and appeal by showcasing the people who make up their culture in today's world. Customers want authenticity. What better option than having the small business owners star in the BTS videos themselves?

Giving customers/potential customers an inside look into how you work well together as a team breaks the wall that exists between a no-face company and a customer.

5. FAQ Videos

If you want to maintain your customer's loyalty, don't just direct them towards the FAQ section of your website; make a video that answers their potential inquiries. Most people prefer watching videos rather than reading text on pages. This is an excellent way for small businesses that are looking to get noticed to forge a close relationship with consumers.

6. Event Videos

Capture your brand's events impeccably with videos. Try to use live streaming services when you organize any event. Live streaming is one of the most impactful ways to share your event with an audience. Whether you're hosting a panel or dinner, live-streaming allows people around the world to watch and feel like they are experiencing it themselves.

The Power of Video Marketing for Startups

The world is becoming more competitive in every way possible, so you need to work hard to walk the road to success and stay on it. Here are five helpful tips on how to use videos as part of a successful marketing strategy that will help your small business:

1. Repurpose your existing content into videos

Repurposing content is an excellent way to extend your branding and reach. Audiences have different preferences, which means you need multiple profitable business ideas, each one different and unique. 

Reusing old blog posts or other articles as videos gives them new life by catering directly to the individual's taste. Not only does this keep things interesting, but it also ensures that no matter what platform they use, whether it be Facebook, Live broadcasting on Instagram Stories, there will always be plenty of people watching it.

So never neglect the incredible potential of repurposing your existing content. You never know, it might make a significant difference in your brand's success.

Read also: Why telehealth is a fruitful space for startups. 

2. Adding a video to your landing page

Generally, when you open a website, there is a 'Home' page with text introducing the company and its products. Instead of such a text-based introduction, think about creating a video that captures all that in a fun and colorful manner.

 This would give the customers a quick but complete idea of what you offer and will also gain customer trust and bring more traffic to your website.

3. Share videos on social networks for higher engagement

Many platforms out there for video content promotion, such as Facebook Live or Instagram Stories, provide an easy way to connect with people. There may be people who may not know about your product, who might want it once they see it on their feed.  

Social Media is not only important to grow a following for your business, but it also gives you an insight into how often certain groups interact, which helps you better understand consumer needs.

Read also: Highest paid influencers in Kenya.

4. Showcase your expertise

Video content is an excellent way to showcase your expertise. Do you have a product or service that no one else offers on the market? Share them so that people know what they are missing out on. This will build your brand's credibility.

5. Express how to appreciate your customers

Last but not least, videos are a great way to show your customers that you care. A brand that is distant and not up to date with customer needs cannot stand for long. And a business that does not periodically show appreciation to its loyal customers would not be as well-loved as one that does. 

This is why you need to get on camera and show the customers your gratitude, appreciation, and human touch to business. So, what are you waiting for? Get started with brainstorming creative video marketing ideas that will work for your small business.

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