With many events taking place every day, the photography business in Kenya is in high demand. Almost every week there is an event like a wedding, graduation ceremony, or a birthday party. People want to capture those events as a remembrance. As such, starting a photography business in Kenya is a profitable venture. In this article, we will show how to start a profitable photography business in Kenya.
Do a Market Research
You need to do market research to prepare before launching your business. Market research helps you to identify the market segmentation, startup costs, business location, competition and risks. With proper market research, you can start and run a profitable photography business.
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Write a Photography Business Plan
Any business needs to have a business plan for it to succeed. A business plan is a road map for the business. A photography business should have startup costs, expenses, ownership, competition, size of the market, risks, and business strengths. It should also have future cash flow projections of the business.
Read more: How to write a business plan.
Decide the Type of Photography Business to Run
There are different types of photography businesses and you must decide the one you want to start. Proper market research will help you to identify the best business to open. Some of the photography businesses you can start include:
- Wedding photography
- Studio photography
- Outdoor photography
Photography Business Startup Costs
The cost of starting a photography business will depend on several factors. For instance, it will depend on whether you want to start an outdoor photography business or a photography studio. To start a photography studio business, it will cost you at least Ksh 300,000, while you can start a wedding photography business with Ksh 200,000.
Requirements for Starting a Photography Studio
To start a photography business, you need to have photography equipment, business licenses and hire a room. The following is a breakdown of the cost of starting a photo studio in Kenya.
- Camera – Ksh 100,000
- Lenses – Ksh 55,000
- Computer – Ksh 20,000
- Photo editing software – Ksh 5,000
- Photo lighting equipment – Ksh 25,000
- Single business permit – Ksh 5,000
- Tripods – Ksh 7,000
- Hard drive storage – Ksh 10,000
- Stabilizers – Ksh 15,000
- Camera bag – Ksh 2,000
- Printer – Ksh 45,000
- Rent - Ksh 15,000
Find a Suitable Photography Business Location
If you are starting a photography studio, then you need to find a suitable business location. A photography studio can do well in a busy area with a high population. Starting a studio next to another institution is an excellent idea. For instance, when opening a bank account, you need to submit a passport size photo. Also, ensure that the business location is secure to avoid losing your photography equipment.
Secure Photography Business Licenses and Insurance
If you want to open a photo studio, then you must secure business licenses. It is mandatory for any business operating in Kenya to have a license. You need a single business permit, which you can obtain from the County Government offices for Ksh 5,000 annually.
You also need to secure photography business licenses. A business license is important to ensure that you are covered against losing your photography equipment due to incidences like fires, floods, or theft. You will be compensated in case of losses.
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Launch and Market Your Photography Business
Once you have acquired business permits and insurances, you are ready to launch your business. You need to brand and organize your photography studio. A good photography studio should be well lit and attractive. People want to take photos is neat and attractive backgrounds. You need to have photography skills and photo editing skills. If you do not have the skills, you can hire a qualified photographer. However, make sure you are there to manage your business.
You need to come up with a pricing plan. For instance, if you are offering wedding photography, you need to set fair prices to win the competition. Do not set too high prices or too low prices to avoid losing customers or making losses. Balance between prices that are fair to your customers and prices that will help you make a profit.
Is Photography Business Profitable in Kenya?
Yes. The photography business is in high demand and, especially during weekends. For instance, wedding photography can make Ksh 60,000 from a single event like a wedding. On the other hand, a photography studio can give you over Ksh 50,000 profits monthly. With a photography studio and outdoor photography services, you can make over Ksh 100,000 every month.
Read also: How to start a daycare center in Kenya.
The photography business in Kenya is a good business idea and the competition is relatively low. To succeed in it, you need to be dedicated and committed to your business. Make sure you have the right equipment that can capture high-quality images. Also, make sure you know to edit photos well so that that they are professional. With proper marketing, you will start generating significant revenues from the photography business.