How to Start a Gym Business in Kenya

With many people wishing to keep fit, a gym business is a lucrative venture with less competition. There are very few gymnasiums, and the demand is high. Many people working in offices have less time to exercise, and they prefer to drop by your gym in the evening when they leave their workplaces. 

Get Training

To start a gym, you need to be a qualified trainer. You need to be trained and get certification before you can start a gym business. If you do not have the skills, you can hire a qualified gym trainer.

Write a Gym Business Plan

To run a profitable gym business in Kenya, you need to draft a business plan. A business plan is a road map for any business that lists the goals of the business.

A good business plan should include startup costs, target customers and equipment you need for your gym. It should also focus on how to market your business.

Business Location

You need to identify a good business location for your business. The place should be easily accessible and secure. It should be conducive and not have lots of noise. A gym business in Kenya can succeed in places with high foot traffic, near residential homes, and in high-income areas.

Secure Business Permits and Licenses

You need to ensure that your gym business complies with government regulations. As such, you need to register your business and also get business licenses and permits.

You can acquire the permit from the county offices or municipal council offices. A single business permit for a gym business in Kenya goes for Ksh 5,000 annually. 

What You Need to Start a Gym Business in Kenya

Once you have a business permit, you then need to equip your gym. You need to have the following equipment:.

  • Training bench
  • Dumbbell set
  • Barbell set
  • Kettlebell set
  • Treadmill
  • Stationary bicycle
  • Rowing machine
  • Fitness ball

Depending on the type of gym you want to set up, you may need extra space. For instance, if you will be offering yoga and aerobics, you need a bigger space.

Insure Your Gym Business

The gym business requires high startup capital, and you can incur huge losses in the event of fire, or theft. As such, you need to get a reputable insurance company to insure your business. Getting comprehensive cover is the best idea to insure even your clients. 

Read also: How to start a fast food business in Kenya. 

Market Your Gym Business

Once you have established your business, you need to look for customers. You can advertise your business in different ways, like through word of mouth, fliers and signage.

You also need a lot of online presence, like through social Media. Furthermore, you can create a Facebook page and a profile on Twitter and Instagram. Take photos of your gym and post them on your social media platforms. It would be best if you had a website and listed the services you offer, your location, and your contact details.

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138, WhatsApp, or email:

How Much Does it Cost to Start a Gym in Kenya?

The cost of starting a gym in Kenya depends on your business size and location. To start a medium gym business, you need to invest around Ksh 500,000. Gym business requires sophisticated equipment and a lot of space, which translates to higher rent. You should get gym equipment from a reliable supplier and request a discount.

Is Gym Business Profitable in Kenya?

If you get a good business location with a high customer influx, the gym business is a profitable venture. You also need to set fair prices for your customers, as well as ones that will give you profits. With time and as your business gets more customers, you will be in a position to generate significant revenues. 


Starting a gym business in Kenya is a profitable venture. With a good business location, marketing and excellent customer service, you can easily start a profitable gym business in Kenya. Also, make sure you have the right equipment and trainers to make it in the business. 

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