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How to Start a Cosmetic Business in Kenya

Vincent Nyoike
Vincent Nyoike Business Ideas

The cosmetics business is one of the profitable businesses you can start in Kenya. In this article, we will show you how to start cosmetics business in Kenya. With the increased demand for beauty products, you can make huge profits. People want to use products that take care of their skin, hair and health. Besides, people want to look good and smart, making the beauty business a profitable venture to start in Kenya today.

Tips on How to Start a Beauty Shop in Kenya 

To start a profitable beauty business in Kenya, you need to have a few tips that will set your business apart from your competitors. Here is what you need to know when you are just starting a beauty business.

Also Read: How to start a car wash business in Kenya.

Create a Business Plan

The first step to starting a profitable business is by having a business plan. Cosmetics business plan in Kenya should have; startup costs, location, strengths and weaknesses, risks, and ways to mitigate those risks. If you don't know who to write a business plan, you can hire a professional to design one for you.

How Much Do I Need to Start a Cosmetic Shop in Kenya?

The cost of starting a cosmetics and beauty business ranges between Ksh 100,000 to 500,000 depending on its size and location. The following are the requirements for starting a cosmetic business in Kenya and their respective prices.

  • Beauty products inventory  100,000
  • Furniture                               20,000
  • Rent and upfront rent          30,000
  • Electricity expenses                1,000
  • Salary for staff                      10,000
  • A computer and printer       25,000
  • Advertising                             5,000
  • Licenses and permits            20,000

Understand How Cosmetics Business Works

To succeed in any business, you need to know how it works and how you can beat your competitors. You can start by researching online and talking to people buying beauty products. Understand what people are looking for and how best you can deliver. Also, focus on those in the market, find out heavy they are selling and look for a market gap. Look for how you can address the market gap and the problems in the cosmetics industry.

With that, you can start a cosmetics business when you know the tricks and risks involved. It becomes easy to navigate your way and grow your business.

Select a Suitable Location

Its location determines the success of any business. It is best to get a stall where you can display beauty products and has a high influx of people. Get a storefront where there is high foot traffic. You can also start your business inside a mall, plaza, or in a kiosk. Look what works best for you and ensure that your option is within your budget.

Essentially, look for a visible place from the street, has a parking area, easy to access, and has high foot traffic.

Decide Products and Services to Offer

You need to figure out what services and products you will be selling. It depends on your business model, what your passion is and what you are good at. Find out what you can provide that no one else is offering. It will make your cosmetics business unique and customers will be willing to try your products.

Among the inventory you need to have for your beauty business include mirrors, makeup products, furniture, decorations, chairs, eyeliners, manicure and pedicure products. Also, have various hair products like weaves and different hair brands, perfumes, skincare products and facial products. Besides, there are products for men like beard and mustache products.

Also Read: How to start a laundry business in Kenya

Find Cheap Suppliers

Every business should focus on minimizing operational costs to maximize n profits. As such, you need to place to source your stock. Look for cheap suppliers for your products. You can find cosmetics supplies in Nairobi's downtown at lower prices. You will find many cheaper suppliers along Dubois Road, Munyu Road and River Road.

Hire The Right Team

You need to hire staff that is knowledgeable about beauty products. They need to know how to use most of the products, their downsides and upsides. It is because you can expect questions from your customers related to products they have not used in the past. Also, hire staff that believes in your dream and have the best interest of your customers. With the right team, it is easy to grow your cosmetics business.

Promote Your Business

You need customers for your business to be profitable. As such, you need to make customers know that you are selling beauty products. There are many ways to promote a business; among them, the use of flyers, posters. You can also provide passersby with coupons and samples and you will make your business recognized. 

Also, you need to have a social media presence. It is probably the cheapest way to promote your business and reach more people. Tell people about beauty products you are selling why they should buy them.

What to Stock in a Cosmetic Shop Kenya

You need to stock the following beauty products in your cosmetic business in Kenya: 

  • Hair food
  • Gel 
  • Wig
  • Earrings
  • Lip stick 
  • Body lotions 
  • Eye pencils 
  • Necklaces  
  • Conditioner 
  • Braids 
  • Shampoos 
  • Weaves 

Is Cosmetic Business Profitable in Kenya? 

Yes. The profits you can make from your beauty business still depend on your business size and location. If you are aggressive enough, you can make between Ksh 3000 and 5000 in a day. On average, the profit margin is usually 40%. It implies that in a month, you can make up to Ksh 50,000.

Final Word

The success of any business depends on its location and advertising. If you can get the right place, it will give you value for your money. Also, focus on customer satisfaction and continually improve your services. With that, I hope you now know how to start a cosmetic shop in Kenya. 

Also read: How to start a car repair business in Kenya