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How to Market Shopify Store

Daisy Neema
Daisy Neema E-Commerce

In this article, we will show you how to market Shopify store. If you have a Shopify store that is up and running, the next thing you need to do is to drive traffic to your store to make sales. If you are a new entrepreneur, getting your first customers can be challenging, but it's super rewarding when you get it right.  

Read more: How to make money on Shopify. 

Excellent Ways to Market Your Shopify Store

Connect With Shopify Influencers

Shopify influencer marketing is one of the best ways to promote your Shopify store.  Influencers can be bloggers or individuals with many followers on social media platforms. If you want to reach a broad audience, hire Shopify Instagram influencers to market your store. A single post about your products on Instagram will flood your Shopify store with a multitude of customers.  Some influencers will charge a fee to promote your products, but don't let this be a setback. Go out of your way and make this happen.

Read also: Leading eCommerce stores worldwide. 

Guerilla Marketing

The success of your Shopify store will depend on your creativity in marketing. You can decide to take your Shopify store into the real world. This will bring your products closer to your customers. There are several ways to go about it.

  • You can ask your local grocery store or market to stock up some of your products. This will help your products reach both worlds at the same time.
  • You can also leave brochures and posters at strategic places where your target audience can see them.

Email Marketing

Email marketing is another perfect marketing strategy to promote a Shopify store. Email marketing is consistent and can start generating organic traffic to your store. You need to set up a collection of automated email campaigns designed to increase your revenue. You can start by collecting email addresses from customers who purchase your product.

Create Great Content on Your Shopify's Blog

Content writing is one excellent marketing strategy for your Shopify store. Online stores that blog usually attract new customers within a short time. Your content needs to be sweet and persuasive. However, do not exaggerate the information about your products. Honesty is essential if you want to gain a customer's trust and support.

Your Website Should Be Search Engine Optimized (SEO)

Optimizing your website for the search engines is another excellent way to market a Shopify store. You need to employ a SEO practices. Optimize aspects such as title tags and meta tags. Get links from authoritative websites for your target keyword. By adhering to SEO practices, your Shopify store will get significant organic traffic. 

Join Online Communities

If you want to be a notch higher in marketing your Shopify store, joining online communities is one great way to promote your store. Find a channel where members share common interests that relate to your business. Join groups where your target customers are active and build a good reputation. You can share a link to your store.  Examples of online communities you can join include; r/ecommerce, Shopify Community, and Shopify Entrepreneurs Facebook Group.

Cross-Promotion With Other Shopify Stores

When it comes to business, you need other people to succeed. Reaching out to other Shopify store owners will help you get the traffic you need. Here, you can promote each other through social media platforms and organize stuff together. This will turn out to be beneficial to both of you.

Offer Free Shipping Services

Exaggerated high shipping costs discourage many buyers from purchasing products online. You can take this burden off of their shoulders by offering free shipping services. You will be surprised how this will drive massive traffic to your Shopify store.

Pinterest Marketing

Pinterest is an ideal place to plan purchases. Pins tend to stick around for quite some time. People can view pins several months after they are posted. Have the upper hand by posting your products when many people are online. You can drive huge traffic to your Shopify store through free and paid efforts.

Read also: How to start dropshipping business on Shopify. 

Instagram Advertising

Instagram is one of the best online platforms to market your Shopify store. It is because Instagram users are more active, more responsive, and more engaged with brands compared to Facebook or Twitter users. If you are starting an online entrepreneurship, it's best to build an Instagram audience. With the 'buy-now' button next to each post, Instagram will help you reach a vast audience.

Facebook Advertising

Facebook advertising is the other powerful marketing strategy.  It allows you to choose your target audience's location and customize your target market's interests. Start by investing in Facebook ads with a small amount of money. When you see a steady conversion rate, increase the expenditure. This will drive traffic to your Shopify store effectively.


There are many approaches to great marketing. Explore available opportunities and find out if they work for your store. You will probably fail several times, but keep trying. Failing is the only way to find out which approach works best for you.